Monday, April 02, 2007

Meets Expectations

Article from
Meet the Robinsons launched at $25.1 million on 4,400 screens at 3,413 theaters, which included digital 3-D presentations on 587 screens at 484 locations. Though distributor Buena Vista didn't have a precise breakout, the 3-D presentations grossed twice as much on average as the regular version. The computer-animated comedy's debut was solid by the recently lowered standards of the genre, but it was significantly less than Chicken Little and Robots among similar movies.
"It's right on the expectation level [of $25 to $28 million]," said Chuck Viane, Buena Vista's president of distribution. "And of course we're playing into the Easter holiday which begins Monday and by Friday 80 percent of kids will be out of school." Buena Vista's polling indicated that the audience was 78 percent families and 53 percent female, while the CinemaScore was "A-."


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